service
Legal & compliance.
We track the rules that govern your channels — privacy, advertising, AI, content — and update your stack before the rule change costs you anything.
What this is
A continuous-monitoring layer across the regulatory surfaces that touch digital channels: advertising rules, privacy law, AI-content disclosure requirements, sector-specific advertising regulations (legal-services, medical, financial advice, regulated commerce), accessibility law (WCAG 2.2 AA + the ADA Title III risk profile), and platform-specific terms of service that materially affect campaign mechanics.
This is not legal advice. We are not the firm’s lawyer. We are the operations layer that watches the rule set and updates the stack before a rule change costs the firm anything.
Why this lives in an agency
Three reasons.
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The rules change faster than the firm tracks. PA Rule of Professional Conduct 7.3 added text-message-solicitation prohibition effective November 14, 2024. California’s AB 2655 (deepfake disclosure) hit late 2024. EU AI Act phase-in dates landed throughout 2025. Sector-specific rules — PA bar, NY bar, the FTC, the CFPB, the FDA, the SEC — change continuously. The firm’s general counsel doesn’t watch the SEM platforms’ policy pages every week. We do.
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The implementation is operational. A new disclosure requirement is a content change across 30 pages and an audit-log update. A new tracking restriction is a tag-manager change and a cookie-policy update. A new accessibility ruling is a remediation queue. The legal team sets the bound; the operations team executes against it.
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The penalty for missing a change is asymmetric. Most channel-rule violations are caught and corrected before any consequence. A few of them — text solicitation in a state that just banned it, an AI-generated image used in political advertising without disclosure, a tracking pixel in a sector that just declared it impermissible — produce real, sometimes career-altering consequences.
What we watch
- Privacy: GDPR, CCPA/CPRA, the patchwork of US state laws (Virginia, Colorado, Connecticut, Utah, Texas, etc.), Quebec’s Law 25, Brazil’s LGPD where relevant.
- Advertising rules: FTC Endorsement Guides (the testimonials, the endorsements, the disclaimers), state-specific solicitation rules, sector-specific bars (the AMA, the ABA’s Model Rules, state-bar variants thereof, the SEC, the CFPB).
- AI-specific disclosure: the patchwork of state laws on AI-generated content disclosure, the EU AI Act’s transparency obligations, deepfake-disclosure rules.
- Accessibility: WCAG 2.2 AA standard, ADA Title III, the EU Accessibility Act phase-in.
- Platform terms: Google Ads policy changes, Meta advertising restrictions, LinkedIn’s prohibited-content list.
How we coordinate with the firm’s lawyers
We don’t replace the firm’s lawyers. We do the operations layer — monitor, flag, propose the implementation. Anything that needs a legal judgment goes to the firm’s general counsel or outside counsel. For regulated verticals (legal services, medical, financial advice), we operate against a compliance partner the firm designates; nothing customer-facing ships without their review.
Frequently asked questions
Are you giving us legal advice?
No. We’re an operational layer that watches the regulatory surface and proposes implementation changes. Legal interpretation comes from the firm’s actual lawyers. We coordinate; we don’t substitute.
Do you work with our existing law firm?
Yes, and we prefer to. The compliance partner you already use is the right counterparty; we’d rather coordinate with them than introduce a third party.
What if a rule changes that affects our existing campaigns?
You hear from us within 48 hours, in writing, with the affected pieces named, the proposed change, and the proposed timeline. Implementation runs on whatever timeline the rule’s effective date allows.
Do you cover international regulations?
GDPR and Quebec’s Law 25 by default. Other jurisdictions on request — we’ll cover what we can do well and tell you when something requires local counsel.