service
SEO that we actually operate.
We run search end-to-end like a department, not by the deliverable. Audit, fix, ship, measure — every week.
What we operate when we operate SEO
We treat search as a function the business runs, not a deck the business buys. That means we own the work end-to-end: technical health, on-page structure, entity authority, link earning, internal-link architecture, and the measurement loop that says what to build next. One client at a time, because the work is operational — it doesn’t compress into a quarterly engagement.
How the work runs
We don’t sell a fixed scope. We agree what signals matter for the business (organic-driven revenue, qualified leads, brand share-of-voice on category prompts) and then operate against them weekly.
Technical baseline
Crawlability, render budget, indexation, Core Web Vitals, schema, sitemap, robots, internationalisation. Every site we touch ships against the WCAG 2.2 AA standard because Google’s AI crawlers parse pages closer to assistive technology every quarter, and accessibility regression is a category of bug we catch in CI rather than in audit.
On-page and information architecture
Every page must pass the non-commodity test: would this page exist on the web if we hadn’t written it? If the answer is no, the page either gets rebuilt or doesn’t ship. Templated city-pages, find-and-replace service variants, and AI-remixable “what is X” definitions are out.
Entity and authority
Schema.org Organization, Person, and Service entities on the relevant pages, linked by @id so the entity graph reads as one thing. Author bios are real, photographed, and sourced — never stock. Wikidata where we can earn the citation. Third-party platform presence (G2, Capterra, category review sites, named publications) is treated as part of the work, not a marketing add-on.
Measurement
Tracked weekly: rank distribution across priority queries, share-of-voice within category prompts, qualified-lead source attribution, Core Web Vitals deltas, backlink hygiene. We do not report on traffic in aggregate. Aggregate traffic conceals which work was load-bearing.
What you’ll see on a normal week
A short written note: what we shipped, what moved, what we’re testing next, what we’re killing. No dashboards for the sake of dashboards. The dashboard is the note.
Frequently asked questions
Do you do guaranteed rankings?
No. Anyone who guarantees a ranking is selling a ranking they don’t control. We commit to operating the function competently, transparently, and at a pace that beats the alternative — not to a number on a results page that Google reserves the right to change.
Will you work on my existing site or do we need a rebuild?
We work on what’s there. Rebuilds are expensive and they don’t fix what’s broken if the underlying signals aren’t right — they just move the brokenness onto faster infrastructure. We only recommend a rebuild when the existing platform is structurally blocking the work.
How is this different from generative engine optimization?
Traditional SEO targets the ranking system; GEO targets the AI citation system. They overlap heavily on technical fundamentals (crawlability, structure, entity authority) but diverge on signal weighting and measurement. Most clients want both, run as one program. See the GEO service page and the research article on how LLMs decide who to cite.
Do you take on small businesses?
We take on one to three clients at a time and we take them seriously. The constraint is operational fit, not budget tier — if the business has something to say and the willingness to ship the work, we’ll talk.